Win more customers
Generate new enquiries, build referral partnerships and uncover opportunities in your existing contacts.
Including hands-on, fractional business development.
More customers. Better conversion. Stronger sales.
Commercial experience, AI and automation to help businesses win more work and grow.
Good businesses miss opportunities every day.
Missed enquiries
Calls and messages go unanswered.
Slow follow-up
Quotes go cold before anyone chases them.
Lost sales
Good leads end up with competitors.
We find what's holding your business back and build practical ways to fix it.
See what we could improveWhat happens when businesses stop missing opportunities?
Only 31% called back
In a 2026 Workato test of 114 B2B companies, just 31% followed up a sales enquiry by phone — 69% did not call.
Workato · 2026
3,200 sales opportunities
Salesforce reported using AI agents to contact 130,000 previously untouched leads, creating 3,200 sales opportunities in four months.
3× appointment conversion
McKinsey described a US homebuilder that tripled its appointment-conversion rate using AI sales agents.
McKinsey · 2025
Services
More business. Less missed opportunity.
From finding customers to getting paid, we help businesses improve the way they sell and operate.
Convert more enquiries
Respond faster, qualify leads and follow up on quotes so fewer opportunities slip away.
Build stronger relationships
Improve customer communication, generate reviews and stay connected with valuable partners.
Get paid faster
Reduce admin, automate payment reminders and improve cash collection.
Calculator
What could better lead conversion be worth?
Enter your own numbers to see what converting a few more enquiries could add each year.
10300
€8,000€50,000
+1 pt+15 pts
Potential extra revenue per year
€192,000
About 2 extra sales a month
Illustrative only, based on your assumptions — not a forecast. Assumes you have enough unconverted, qualified enquiries, the capacity to deliver the extra work, and that sales are genuinely additional. Figures show revenue, not profit.
In practice
From first enquiry to final payment.
An example of how connected sales and automation systems can work together.
1. Attract
A homeowner finds your business or comes through a referral.
2. Respond
Their enquiry is acknowledged and qualified immediately.
3. Convert
Appointments, quotes and follow-ups are managed.
4. Deliver
Customers receive reminders and requests for missing information.
5. Collect
Invoices are followed up and reviews requested.
How we work
Understand the problem. Build the solution. Measure what works.
1. Understand
Find what's holding sales back.
2. Build
Create a practical solution.
3. Measure
Track results and keep what works.
Founder
Commercial experience. Practical solutions.
AREA 10 was founded by Alan Leonard, former Head of Sales at DoneDeal, with over 20 years' experience in digital advertising, sales leadership and commercial strategy, including leading the teams that managed major clients across DoneDeal and Daft.ie.
Today, we combine that experience with AI and automation to help businesses grow.
Alan Leonard, Founder
Have a conversation with Alan
Let's talk about your business.
Tell us what you're trying to achieve. We'll explore where we can help.
Alan Leonard, Founder, Area 10 · alan@area10.ie · Dublin, Ireland